MARKETING DESIGN SOCIAL MEDIA

Azazie

Case Study
Overview

Azazie is a leading bridal fashion estore. Azazie suffered from slow-loading javascript and bulky images, driving away users. Additionally, Azazie’s faceted navigation caused duplicate content issues.

Strategy

1. Reduce page loading times by optimizing images to increase conversions
2. Recommend fixes for faceted navigation removing duplicate pages
3. Execute external link-building strategy to build overall site authority
4. Recommend on-page internal linking strategy to drive authority to targeted pages
5. Optimize targeted pages for competitive keywords

Results

1. Reduced page loading times by 27.6%. Conversions increased 20.43% MoY (September 2018)
2. Top 10 ranking for competitive wedding keywords
3. MoY (September 2018) 38% increase in organic traffic
4. 36.38% increase in YoY Organic Revenue