Having a blog is like owning a knife set.
Sure, it’s something everyone thinks they need, but not everyone wants to admit that they don’t know how to use it.
Because so many of the sites we visit have a blog, we assume it’s a necessity for ourselves too. However, managing and utilizing them as a means of increasing revenue can be a tall task given the amount of time, dedication, and metrics involved. That is if you don’t have the right approach.
While it’s going to take some legwork at first, getting your blog to be optimized for growth isn’t as hard as we make it out to be. All it takes is a little bit of studying and knowing what’s necessary to maximize its potential. And luckily for you, I’ve compiled a few helpful tips to help turn your blog into a premier marketing source. Check them out below:
1. Set Up Metrics To Define ROI
Perhaps one of the most important practices to take on with your blog content’s growth is understanding the ROI you’re receiving from your content. This includes not only keeping your voice and distribution consistent but additionally implementing key metrics that accurately gauge where exactly your pipeline should lead.
2. Include A Call To Action
Although it might seem obvious to some, including a call-to-action is going to help tremendously in increasing conversions. According to Protocol 80, 90% of visitors read your CTA as much as they do your content. These can include terms at the bottom of your post that include “sign up now” or “learn more,” basically anything actionable that will lead you to a new subscriber or customer.
3. Utilize Social Proof
Social proof can be one of the most effective methods of marketing out, and can definitely help increase legitimacy for your blog. Essentially these are testimonials, metrics, or reviews that show visitors that their peers validate your product or service. And as noted by TechCrunch, when RentTheRunway started implementing a referral program, they saw a 200% increase over paid ads. Yes, this method is well-known for giving you the most bang for your buck.
4. Embed Social Sharing Tools
If you haven’t already, then having social buttons on your page or post will boost traffic tenfold. According to Statista, your content is much more likelyto be shared and read on platforms like LinkedIn and Facebook than any other source. Plus, this will also give you metrics on the type of audience you’re attracting and engaging with you.
5. Understand Your Audience’s Retention
A big portion in finding success with your blog is looking at how long your audience is willing to read your posts. There are a lot of factors that play into this, including the industry you’re in, the type of content you’re currently producing, and how often you’re posting. As noted by Snap Agency, the average length of popular posts is over 2,000 words; however, not every blogger has time to churn posts like that out consistently. Take the time to really study up on this, as doing so will increase returning visitors.
6. Include Images With Your Tweets
When tweeting out your posts, it’s imperative you include images. In a study conducted by Buffer, posts with pictures had 18% more clicks, 89% more favorites, and 150% more retweets. Even if it’s just a stock photo, including an image in the tweets linking to your blog will up your traffic exponentially.
7. Allow Guest Posts
While a lot of folks consider their blog to be a pretty precious domain for them to express their thoughts and insights, being the only writer for it can hurt you more than it can help. According to Social Marketing Writing, 63% of those surveyed believed that multiples authors added more credibility to a blog. Furthermore, this could be an excellent opportunity for you to learn a little more about your field or even form strategic partnerships.
8. Reuse or Repurpose Older Content
Another taboo in the blogging world is reusing or repurposing old content. For some reason, a lot of folks consider this in bad taste, but as suggested by Curata, it’s actually a practice 29% of leading marketers use. If a piece didn’t get the same response that you initially had hoped, it’s never a bad idea to re-release it. Additionally, some old posts might become a noteworthy contribution to a trending topic, so keep an eye out on what’s current.
9. Stay Relevant To Current Topics In Your Industry
I know it sounds silly, but some bloggers have a tough time keeping tabs on what’s going on in their industry or feel as though their contributions won’t add anything to the conversation. Honestly, you’d be surprised at the amount of reciprocation you’d receive for just speaking on a hot button issue going on in your field. Take the time to read up and learn where your voice can fit as this could be your ticket to becoming viral.