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Case Study

Azazie

Azazie is a leading bridal fashion eCommerce store.

Suffering from slow loading JavaScript and bulky images, Azazie came to Verma for help with optimizing their website, as well as improving their SEO and web presence.

What We Did

Strategy

1. Reduce page loading times by optimizing images to increase conversions.

2. Recommend fixes for faceted navigation removing duplicate pages.

3. Execute external link-building strategy to build overall site authority.

4. Recommend an on-page internal linking strategy to drive authority to targeted pages.

5. Optimize targeted pages for competitive keywords.

Results

1. Reduced page loading times by 27.6%. Conversions increased by 20.43% MoY (September 2018).

2. Top 10 ranking for competitive wedding keywords.

3. MoY (September 2018) 38% increase in organic traffic.

4. 36.38% increase in YoY Organic Revenue.

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