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Case Study

Orthogonal

Orthogonal is a socially conscious holding company that provides strategic capital and vital resources to help positive impact businesses scale.

They needed help navigating blockchain (a new market for them), which is why they tapped Verma to develop a digital support network for engagement and awareness.

What We Did

  • Design
  • Public Relations
  • Social Media
  • Strategy

Strategy

We began by developing a custom landing page that properly displayed what their brand was about. We then created ads, including managing paid campaigns on Facebook and other social media channels.

Our Process

1. Created a logo and brand identity.

2. Jumpstarted WeFunder fundraising campaign for Orthogonal Collective through hyper-targeted Facebook advertising.

3. Placed features in relevant news outlets to increase brand awareness.

4. Design a newsletter template to maintain consistent branding.

5. Build interactive landing page from design to development.

6. Create a litepaper from scratch.

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