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Case Study

Spencer Dinwiddie

Spencer Dinwiddie is an NBA player for the Brooklyn Nets who’s also a serial entrepreneur. Founding the Dinwiddie Family Foundation (as well as being involved in a few other projects), Spencer came to us with the need for PR and development.

What We Did

  • Brand Identity
  • Design
  • Public Relations
  • Strategy

Strategy

1. Established brand identity and development for Dinwiddie’s nonprofit, the Dinwiddie Family Foundation.

2. Established brand identity across 6+ months.

3. Rebranded Website for Multiple Assets

4. Buildout and Development of several of Dinwiddie’s assets.

Results

1. Delivered mobile-friendly site featuring new branding assets for several of Dinwiddie’s entities.

2. Optimized their website to be SEO-friendly.

3. Brand is widely recognized across the NBA community, as well as breaching global reach through his charitable and entrepreneurial efforts.

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