MARKETING DESIGN SOCIAL MEDIA

Deedcoin

Case Study
Overview

Deedcoin helps real estate investors save money when purchasing or selling a home, lowering the traditional
6% fee to 1% using consumer-friendly blockchain tools.

Verma needed to build Deedcoin’s overall brand, specifically by helping individuals understand the benefit of Deedcoin over alternative options.

Strategy

1. Solid press presence for 7+ months

2. Partner the Deedcoin team to create a landing page for the “Deedcoin Calculator.” This calculator enables anyone, buyer or seller, to measure how much they would save utilizing Deedcoin’s platform. The next step is to drive direct traffic to the landing page, targeting real estate investors and sellers.

Results

1. Press placements for 7+ months
2. Across one month, the campaign was seen by over 1M people and generated over 7.5k direct
interactions with the Deedcoin calculator.