MARKETING DESIGN SOCIAL MEDIA

Muirfield

Case Study
Overview

Muirfield Investment Partners is a Boston-based opportunistic real estate private equity firm. They approached Verma Media for help differentiating themselves as they prepared to launch a next-generation blockchain securities product.

Muirfield Investment Partners is a Boston-based opportunistic real estate private equity firm. They approached Verma Media for help differentiating themselves as they prepared to launch a next-generation blockchain securities product.

Strategy

1. Facilitate industry-specific podcast interview and create a targeted awareness campaign through Facebook
2. Establish brand identity across 7+ months through press

3. Rebrand website
4. SEO targeting their industry

Results

1. Designed mobile-friendly site featuring new branding and press
2. Optimized their website
3. Solid press for 7+ months in:

  • – Nasdaq
  • – Reuters
  • – PR Newswire
  • – Businesswire
  • – Forbes

4. Facebook podcast and awareness campaign reached 100,000 high net-worth individuals and generated over 8,000 direct clicks for website traffic.

“I am impressed with Verma’s commitment to helping us express our team’s mission. They have proven themselves invaluable by providing us with a wide range of services – from designing and developing a beautiful new website to hand-crafting well-thought-out pieces of content, Verma has been there for us.”

– Tim Mccrae, Muirfield Investment Partners